Jen Quinlan

The Springbox team demoed this evening our interactive holiday display. With Austin temperatures still in the balmy 70’s, the team wanted to bring snow to the downtown Austin area via our wintry interactive display at 708 Congress Avenue (7th and Congress).

Guests can stop by in the evenings and use their phones to call in to a toll free number. They’ll see a snowflake appear identified with the last four digits of their phone number in Springbox’s illuminated windows. Guests can then use 1-9 on their phone to modify the design of the snowflake and hit * to keep the snowflake active.

When their snowflake design is completed, guests can either hang up or let the snowflake hit the ground. Then they’ll receive a text message with a picture of their custom snowflake to share with family and friends.

Springbox’s display is part of Downtown Austin Alliance’s Holiday Sing-Along and Downtown Stroll, an event taking place this Saturday, December 3 from 6:00 - 9:00pm. The experience is intended to be fun for family members and friends of all ages.

Austin locals - stop on by in the evenings to play with our front windows now through December 31!

Video: Courtesy of Channel 7 news, Austin.