February 2012
4 posts
5 tags
Digital Agencies: Demand for T-Shaped
When I graduated from University of Maryland, my dream job was to work for IDEO. I had the pleasure of studying with Ruth Lozner, a professor at UMD, that taught a design in business course. Half of the semester was dedicated to reading ‘Art of Innovation’ by Tim Kelly, IDEO GM. It was inspiring learning about what good creative and product design can be.
Fast forward ten years later....
2 tags
“Easy is hard.”
– Peter Lewis, NY Times
6 tags
QSR & The Facebook Struggle
Restaurants (casual dining, QSR, etc.) have a tricky situation to navigate in the digital space. Franchisees desire to control local marketing while corporate struggles to maintain brand consistency at a national level.
In passive media like TV or radio spots, this isn’t that big of a deal. Spots run in local markets without reaching folks in other geographical areas. Where this turns into...
8 tags
The Digital RFP Headache
Let me start by stating, there are some cases that a RFP makes sense. However, those cases are outweighed by situations that an honest conversation with an agency would do a lot of good.
When does a RFP make sense?
Large / Federal Company Regulations - Think of a Fortune 50 company with an entire procurement department dedicated to vetting prospective vendors. Or even consider a federal or...