February 2012
2 posts
7 tags
QSR & The Facebook Struggle
Restaurants (casual dining, QSR, etc.) have a tricky situation to navigate in the digital space. Franchisees desire to control local marketing while corporate struggles to maintain brand consistency at a national level.
In passive media like TV or radio spots, this isn’t that big of a deal. Spots run in local markets without reaching folks in other geographical areas. Where this turns into...
8 tags
The Digital RFP Headache
Let me start by stating, there are some cases that a RFP makes sense. However, those cases are outweighed by situations that an honest conversation with an agency would do a lot of good.
When does a RFP make sense?
Large / Federal Company Regulations - Think of a Fortune 50 company with an entire procurement department dedicated to vetting prospective vendors. Or even consider a federal or...
January 2012
2 posts
8 tags
“You‘ve got to start with the customer experience and work back toward the...”
– Steve Jobs, May 1997, World Wide Developers Conference
Springbox | Tips for Building a Social Media... →
Great blog post by fellow Springbox team member, Katie Kirkpartrick, Content Director, on tips for structuring your social media program.
“As we kick off 2012 and make our New Year’s resolutions, one resolution on everyone’s business agenda should be to develop an ongoing social strategy. As social media platforms become mainstream and your industry competitors settle in for the long...
December 2011
7 posts
6 tags
Digital Storytelling for Kids: Meet Storybird
About: Storybird Storybird (@Storybird) is a Brooklyn-based company that self-describes as:
“a service that makes it simple for families and friends to create short, visual stories together that they can share and print. For artists and writers, Storybird is next-generation publishing: global, viral, and instantaneous.”
In The Classroom The tool has gained momentum in...
3 tags
Storytelling vs. Corporate Speak
Via http://www.ishmaelscorner.com/
“I don’t wait for moods. You accomplish nothing if you do that. Your mind must...”
3 tags
Perspective Videos & Storytelling
Earlier this year, I was blown away when watching a nature program. It was incredible how nano camera technology is that a micro camera can be placed on a bee to shoot the experience from its perspective. Camera technology has come a far way from as a child of the 80’s playing with my dad’s Betacam that weighed more than a toddler.
As cameras continue to evolve, increasing...
“The perfect time never arrives. You’re always too young or old or busy or...”
– Rework by Jason Fried & David Heinemeier Hansson
4 tags
Stadium Experiences: Move Over The Wave
Give Me a Peanut Please
I grew up in the DC Metro area. I can count on one hand the major sporting events I went to as a kid - two Orioles games, a Redskins game, Capitols, and The Bullets (the last game in fact before they became the Wizards).
While I was a tom boy for an awkward time period (Sambas, Umbro shoes, polos, short skater chick hair), I was not a passionate fan of sporting events....
8 tags
WatchThe Springbox team demoed this evening our interactive holiday display. With Austin temperatures still in the balmy 70’s, the team wanted to bring snow to the downtown Austin area via our wintry interactive display at 708 Congress Avenue (7th and Congress).
Guests can stop by in the evenings and use their phones to call in to a toll free number. They’ll see a snowflake appear...
November 2011
5 posts
9 tags
Visually Impaired & Smartphone Applications
Smartphones tout sophisticated features (camera, GPS, voice controls) that developers have tapped into to create increasingly useful applications to enhance our daily lives. Upon playing with iPhone4 Siri technology, I started thinking about how this technology will be of use to visually impaired audience. According to the American Foundation for the Blind, this audience represents 8% (25M)...
6 tags
Convergence of AR & Retail: When Everything...
Through a client engagement earlier this year, augmented reality company popped up on my radar - or more likely, took it by storm. Since then, I’ve explored common applications of AR technology to refining my predictions on AR maturation and how we’ll all be out of a job.
What is AR?
Augmented Reality (AR) is a growing trend in the digital space where reality is augmented with...
5 tags
Gamification & Online Content: Meet BigDoor
Well before my nerdy girl crush on Jane McGonigal, gamification of experience has been a topic of interest to me. So when I heard about BigDoor this past year, I was very excited to see a start-up with a smart solution that could be integrated with clients’ existing content.
Seattle-based BigDoor was founded in 2009 by Keith Smith and Jeff Malek. During a call with them earlier this year, I...
14 tags
WinMo Metro UI Gains Momentum
Although WinMo phones represent a small market share, its Metro UI is gaining momentum.
As of September 2011, 2-in-5 Americans own a smartphone according to Neilson. Of that smartphone audience, only 7% have a WinMo phone - trailing Android 40%, Apple iOS 28%, and RIM Blackberry 19%.
Despite market share numbers, one of the most innovative aspects of the WinMo phone experience is its Metro...
8 tags
Social Marketing: Look for Content & Service...
This evening, I was fascinated by what I’ll sum up as lost opportunity by an Illinois-headquartered costume rental company, Dallas and Company. They’re what I’d classify as a small business with a big personality that is testing the social space as an engagement and customer service channel.
Check out conversation below between one of their fans and employee that manages social....